Content marketing is not new, however there’s been a much greater emphasis in using this approach in recent years. Why? Its simple, the standard practice of old of sell, sell, sell, doesn’t work well anymore.
People love to buy but hate to be sold. Rather than putting out constant sales pitches, like “buy today”, “get yours now” or” hurry up before they’re all gone” and so on, it would be far better to attract people to you and then educate them about what you offer and why its needed and this will inspire them, hopefully to do business with you.