KEYWORD RESEARCH; Keywords are of course the number one area that needs to be dialed in before any effective SEO campaign can begin. What are people searching for? Where are they searching from? What level of competition is there for that keyword?

  1. CONTENT CREATION: Once we have finely tuned your keywords, we will create needed content on your website. Landing pages, blog articles, multimedia pieces.
  2. STRUCTURE: Having a properly laid out structure for your website is the key that unlocks all your SEO potential. Google doesn’t have people searching manually websites around the world and then deciding who goes where. All search engines utilize robotic programs that comb and sift the web looking for relevant data and then putting that data into nice little categories, so they can then display relevant search results to the end user. So its vital that your websites structure is done correctly.
  3. LINK BUILDING: Link building is also important as it will drive traffic from around the web, to the relevant content on your website. This will show Google, Bing and other search engines, that you are popular and have the content people are looking for. You need to have quality links that actually relate to your content for this to be effective. No link farms. Its not the quantity its the quality in this case.
  4. UPDATES: its great that your content is relevant to your keyword and your website structure is laid out correctly. But you need to keep things fresh. You cannot rely on old news to get fresh leads. That’s why you must freshen up your content regularly with new updates to it.
  5. GOALS AND CONVERSION TRACKING: Again no need to guess if things are working well. Once you have created your SEO program, you will want to know how effective it really is? This is easily done, by creating trackable goals. This will include tracking conversions that are set up in advance. Those can include filling out contact forms, landing pages and lowering bounce rates.
  6. GOALS AND CONVERSION TRACKING: Again no need to guess if things are working well. Once you have created your SEO program, you will want to know how effective it really is? This is easily done, by creating trackable goals. This will include tracking conversions that are set up in advance. Those can include filling out contact forms, landing pages and lowering bounce rates.

Find out more about our SEO and SEM services here.